Lost Mary launches the brand's first high puff count device in the UK

Oct 30, 2024

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By Johanna Thomson in Tobacco 7th August 2024

Delivering up to 6,000 puffs, Lost Mary‘s new BM6000 range caters to the growing demand from adult smokers and ex-smokers seeking high puff count vaping options as an alternative to smoking.

The reusable and rechargeable device offers an alternative to single-use vapes and uses prefilled pods to reduce waste.

The BM6000 features a prefilled 2ml pod that integrates a 10ml e-liquid container for automatic refills, which the brand says allows it to last up to ten times longer than traditional single-use vapes.

Its larger e-liquid capacity reduces the need for frequent refills, providing extended convenience and greater cost efficiency. Additionally, the container includes a window to easily monitor the remaining level of eliquid.

Compact in design to fit comfortably in your pocket, the BM6000 has a display screen that shows the remaining battery life of its 650 mAh battery. The battery can be quickly recharged using a Type-C USB and is easily removable for recycling.

The range’s upgraded QUAQ mesh coil maximises flavour and minimises e-liquid loss during atomisation to make every drop count.

Chris Kader, head of PR and communications for Lost Mary in the UK, said: “Lost Mary prioritises product compliance. The BM6000 was introduced to help retailers meet the increasing demand for high puff count products from a recognised market-leading brand, offering a convenient and trusted option for adults wanting an alternative to smoking.”

Prefilled with 20mg (2%) nicotine-strength e-liquid, the BM6000 is available in 16 flavours inspired by the original Lost Mary BM600 single-use range, including favourites like Pineapple Ice, Strawberry Ice and Blueberry Sour Raspberry.